ASIA PACIFIC JOURNAL OF
SOCIAL SCIENCE RESEARCH
Asia Pacific Journal of Social Science Research (APJSSR) is an academic, refereed journal published quarterly. APJSSR publishes blind-reviewed original articles and theoretical reviews. APJSSR aims to address conceptual paper, book & article review, theoretical and empirical research issues that impact the development of business, entrepreneurship, economics and educations as an educational and scientific discipline, and promote its efficiency in the economic, social and cultural contexts, both domestically and globally.
SUBMISSION OF MANUSCRIPT
• Articles submitted for publication should fall within the guidelines listed in the Submission Guidelines section.
• Authors can submit manuscripts as e-mail attachments to the Editor-in-Chief at the following email : firstname.lastname@example.org
Asia Pacific Journal of Social Science Research
Editor in Chief :
Dr. Affendy Abu Hassim
Leeds Beckett University
Editorial Board :
Dr. Mohd Farid Shamsudin - UNIKL Business School
Dr. Badrul Hisham Yusof - UUM
Aim and Scope
Asia Pacific Journal of Social Science Research (APJSSR) is a high quality open access peer reviewed research journal that is published by ABRN.asia. Asia Pacific Journal of Social Science Research (APJSSR) published Quarterly. Asia Pacific Journal of Social Science Research (APJSSR) providing a platform for the postgraduate researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies, literature reviews and book reviews. Asia Pacific Journal of Social Science Research (APJSSR) welcomes and acknowledges high quality theoretical and empirical original research papers, case studies, review papers, literature reviews, book reviews, conceptual framework, analytical and simulation models, technical note from researchers, academicians, professional, practitioners and students from all over the world
BUSINESS & ENTREPRENEURSHIP
Entrepreneurship, Social Entrepreneurship, Accounting, Marketing, Economic Business, Banking, Finance, Risk Management, Islamic Business, Islamic Management, Islamic Banking & Finance,
GOVERNANCE & SOCIAL DEVELOPMENT
Economic Development, Legal, Public Administration, Quality Management
SCIENCE & TECHNOLOGY
Quantitative Sciences, Technology Innovation, Business Intelligence, Web Application Development, Data security, Project Management, Systems Analysis and Design. Technology Management, Logistics, Operation Management,
EDUCATION, HISTORY & CIVILIZATION
Education Management, Online Education, Lifelong Learning. Civilization, Education, History, Islamic Education, Islamic Studies,
All manuscripts must be submitted electronically through the e-mail to the editor at: email@example.com or firstname.lastname@example.org. Authors are advised to follow the Author Guideline below in preparing the manuscript before submission.
The language of the manuscript must be in English.
Length of Paper
The length of the paper should not exceed 10 pages. Paper containing more than 10 pages words will be returned to the author(s). Articles should be typed in single-space (including footnotes and references) on one side of the paper only (preferably A4) with wide margins. Authors are urged to write as concisely as possible, but not at the expense of clarity.
Author’s Names and Affiliations:
Please indicate the given name and family name clearly. Present the authors' affiliation addresses (where the actual work was done) below the names. Provide the full postal address of each affiliation, including the country name, and, if available, the e-mail address, and telephone number of each author.
Clearly indicate who is willing to handle correspondence at all stages of refereeing, publication and also post-publication. Ensure that telephone numbers (with country and area code) are provided in addition to the e-mail address and the complete postal address.
A concise and factual abstract is required (maximum length of 150 words). The abstract should state briefly the purpose of the research, the principal results and major conclusions. An abstract is often presented separate from the article, so it must be able to stand alone. References should therefore be avoided, but if essential, they must be cited in full, without reference to the reference list.
Immediately after the abstract, provide a maximum of 8 keywords, avoiding general and plural terms and multiple concepts (avoid, for example, 'and', 'of').
Submission Preparation Checklist
Before submitting the manuscript, author(s) should check the following list:
1. The submission has not been previously published, nor is it before another journal for consideration.
2. The submission file is in Microsoft Word / PDF format.
3. Manuscript has been made in the light of Journal’s author guidelines.
4. Author(s) did not mention his or her name and affiliation in the main text
5. Author(s) has read all the guideline of the journal.
ARTICLE PROCESSING FEE
Please see Article Processing Fee Section (APC) for payment method and for those needed, our account no will be notified to the author through e-mail after the successful review process.
Copyrights for articles published in
Asia Pacific Journal of Social Science Research (APJSSR) are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
APJSSR VOLUME 1 NO. 1 (JANUARY 2016)
1. A SEM Analysis of Environment Moderation on Market Orientation and Performance
Affendy Abu Hassim, Asmat and Mohd Farid Shamsudin 1(1) 1-6 January (2016)
There has been relatively little research that examines the relationship between strategic orientations, such as market orientation and their consequences on firm performance in developing countries. This research represents an attempt to do so from the Malaysian perspectives. This research examines the relationships between market orientation and firm performance and on the role of external environment factors as a moderator between market orientation and business performance relationship. The consideration of putting moderator factors in this research allows more precise descriptions on the relationship between the two variables mentioned and the outcome of the research. Hypothesized relationships are tested using survey responses from a sample of 386 owners / managers of SMEs in Malaysia which were obtain by mail survey. The analysis method of research used SEM AMOS 18 and SPSS 17 applications. The findings show that the market orientation exerts a positive effect on firm business performance. The external environmental factors do have a moderating effect on the relationship between market orientation and firm performance. The results reported in this research while contributing to the body of knowledge also present important ground for SMEs manager in formulating and implementing strategies to improve their business performance. Research’s limitations and recommendations for future research were also discussed
Keywords: Environmental Factors, Market Orientation, Business Performance, SMEs
2. Exploring Factors Attracting Purchase Intention of Imported Automobile Among Consumers’ in Malaysia
Arwidah Ali, Affendy Abu Hassim and Mohd Farid Shamsudin 1(1) 7-12 January (2016)
Nowadays, the level of market competition in Malaysia automobile keeps on increasing, especially when they need to compete with foreign brand. Thus, this is important for Malaysia automobile industry to understand consumer intention for which factors that might be can influence consumer purchase in order to increase their market share. Therefore, this study seeks to explore factors affecting purchase intention of imported automobile among Malaysian consumers. On that point are four independent variables such as perceived quality, perceived cost, brand image and country-of-origin. While dependent variable as purchase intention will be examined in this study. A survey was carried out with 300 respondents and the data was collected by using closed-ended. The questionnaire was constructed based on several journals that are read in order to acquire information interrelated, based on the topic of the study. Besides that, this study conducted by using Statistical Package for Social Science (SPSS) software version 22.0. This software was used to analyze the quantitative data and generate results. Finding of this study illustrated that perceived quality, perceived price and brand image have a positive significant effect towards purchase intention of imported automobile among Malaysian consumers.
Key words: Purchase Intention, Perceived Price, Perceived Quality, Brand Image
3. Building Brand Equity For The Hotel Industry In Malaysia
Mohd Farid Shamsudin, Nuranisah Mohd Anis and Affendy AH 1(1) 13-23 January (2016)
In recent years, the hotel industry in Malaysia has seen drastic changes, largely as a result of the greater extent of volatility in the environment and the increasing level of uncertainties in the world’s economy. Hotels that have the ability to attract, satisfy and retain customers are more likely to survive. Despite the growth in number of hotel rooms, the hotel industry is facing numerous new challenges in its business environment which affect its organizational performance. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, and in longer term would result in strong brand equity.
Keywords: Brand equity, product positioning, marketing strategy, hotel industry
4. The Impact Of Value Signalling On Franchising Acceptance
Mohd Farid Shamsudin, Mohd Nizam, Affendy AH 1(1) 24-30 January (2016)
It is the determination of any franchisors to grow their business either by company-owned multi-units or through appointed franchisees. Both efforts have the pros and cons, opportunities and constraints. Many franchisors prefer to grow their business by emphasizing the advantages of their network size using franchised units- due to local knowledge advantage of the prospects, host-country government policy on franchise investment, risk-sharing and minimum capital they have to invest. With all the known advantages, the franchisors have to decide what strategies will attract prospective franchisees. On the other hand, potential franchisees may consider a number of different franchise chains. Therefore franchisors usually offer prospects a variety of services and contractual arrangements that they will consider valuable once the prospects franchisee become part of the network. Currently franchisees will often value the costly support services, either in the form of training and knowledge sharing, advertising and initial financial or investment assistance; hence the franchisor may deploy the same support services to attract prospects. Thus, this review focuses on the values that might signal or influence prospects towards the acceptance of a franchise brand/chain
Keywords: Franchising, Training Support, Value Signalling, Value Creatio
5. Undestanding Malaysian Consumer Online Purchase Intention: The Roles of Perceived Risk And Perceived Value
Mohd Farid Shamsudin, Selina DP, Affendy AH 1(1) 31-38 January (2016)
The 11th Malaysian Plan (2016-2020) targets broadband infrastructure to reach 95% of populated areas. This is to fulfill Malaysia’s goal of creating a production-centric digital economy by 2020, one of the strategic thrust of the Digital Malaysia programme to fully capitalise on the Internet for revenue generation. The marked increase in connected device ownership in Malaysia will inevitably result in the solid growth of the number of Malaysian consumers making Online purchases, thus placing a foundation for a booming online business to consumer market in Malaysia. Using the Theory of Reasoned Action (TRA), this review investigates the determinants of online purchase intention of Malaysian consumers by examining the roles of perceived value and perceived risk.
Keywords: Hedonic Value Perceive Risk, Perceive Value, Online Purchase Intention
APJSSR VOLUME 1 NO. 1 (JANUARY 2016)
APJSSR VOLUME 1 NO. 2 (APRIL 2016)
Asia Pacific Journal of Social Science Research (APJSSR) is a quartely, online and double blind peer reviewed journal with a mission to publish quality research material in all areas of Business and Management Sciences. It welcomes the researchers having different research and academic backgrounds from all around the globe to submit their contributions for the journal. It is interested in publishing rigorous research papers that provides sound theoretical and clear insights with future practical and actionable implications for the well being of stakeholders of the society as a whole. As the journal is keen to promote the research in the field of Business and Management so the journal is pleased to publish the research contributions in any new and emerging topic of the these areas.
The Editors invite papers including case studies, lecture articles, forum and opinion pieces, book reviews, teaching strategies, and current research in business practice. Accepted papers are published online on a continual basis throughout the year.
Articles submitted before September 30, 2016 will be assessed for review and possible inclusion in Volume 2. Subsequent submissions will be scheduled for Volume 3: 2016.
CALL FOR PAPER Vol 2 2016
KEEP IN TOUCH
ARTICLE PROCSSING FEES
If the paper is accepted for publication, author(s) will be asked to pay 100 USD as article publication fee in order to defray the operating costs. Waiver policy is not applicable.
Preferred mode of Payment is to pay via - Paypal, Credit Cards or Online transfer.
Payment procedure and our account no will be notified to the author through e-mail after the successful review process.
ABSTRACTING & INDEXING
Asia Pacific Journal of Social Science Research (APJSSR) is currently in submission process to be index in bibliographic databases and abstracting services such as
Asia Pacific Journal of Social Science Research
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